Our Urban Man is is someone who gets noticed for his style, but avoids stuff that’s too “out there” ... he’s more a classic-with-a-twist kind of guy. He lives in a cool, inner Melbourne suburb, and loves a strong latté at his local or grabbing a craft beer with mates after work. He’s as comfortable in the boardroom as he is at the footy, or even an art gallery. He’s confident,without being flashy or cocky.
He craves real experiences and genuine service over the generic. Looking his best is important to him, and while he appreciates good value, he’s prepared to invest in his appearance. That means hitting the gym regularly, looking after his skin, wearing cool kicks and clothes, and always sporting a super sharp cut.